KANEMASA PHIL.
POP-UP STORE
at Amanojak. Kitasenju

6.27 SAT - 7.5 SUN

FUTURE CLASSIC.
FUTURE VINTAGE.

How far can clothing evolve?

In response to this question,

there is a brand that continues to provide answers

not through "design" but through "materials".

KANEMASA PHIL.

Founded in 1964.

It is a brand launched by a circular knitting manufacturer

based in Wakayama Prefecture, one of Japan's leading knit producing regions,

to preserve its own technology and philosophy for the future.

Neither mass production.

Nor trend consumption.

What KANEMASA PHIL. is focused on is

"What kind of clothes will I want to wear 10 years from now?"

The brand concept is

"FUTURE CLASSIC / FUTURE VINTAGE"

Future classics.

Future vintage.

Creating future clothing with the sensibility of this very moment.

That is the philosophy of KANEMASA PHIL.

While general fashion brands choose fabrics,

KANEMASA PHIL. creates the fabrics themselves.

Their independently developed ultra-high gauge knitting machines.

Years of cultivated craftsmanship.

And overwhelming material development capabilities, designing from a single thread.

All of the brand's clothing

is born from this technology.

Those who first touch KANEMASA PHIL. clothing

are first surprised by the fabric.

Then, upon wearing it, they truly

understand its true value.

Light.

Soft.

Stretchy.

Beautiful.

However, it is not just one of these.

Comfort and functionality.

Tradition and innovation.

Craft and modernism.

Contradictory elements coexist surprisingly naturally.

That is why,

while quietly blending into the wearer's daily life,

it leaves a definite presence.

KANEMASA PHIL.

received the TOKYO FASHION AWARD 2025,

and will hold its first runway show

at Tokyo Fashion Week in 2025.

Expanding its reach not only within Japan,

but also to Europe, America, and various Asian countries,

it has now become one of the most anticipated Japanese brands

among buyers and fashion lovers worldwide.

The reason Amanojak.

is drawn to KANEMASA PHIL. is not

because it's flashy,

or because it's trendy.

It's because it pursues the essence of clothing.

Because it enriches the act of wearing itself.

And above all,

because it embodies values that clothing enthusiasts ultimately seek.

For this POP-UP,

in line with the launch of the 26AW season,

Amanojak. has carefully selected a lineup

with discerning eyes.