You'll want to pick it up again today and tomorrow.
Good morning.
Good afternoon.
Good evening.
This is Yokota from Amanojak.
Our Kitansenju store is currently hosting the very popular
Pride and anomaly in the staple.
【CONTRONYM】
Exhibition and Order Fair
"#c-4 STAPLE JEANS"
which is receiving rave reviews.
Starting this week, we'll be holding an event to introduce
everyday clothes that you'll find yourself reaching for again and again.
So, let's get started.
……………………………………………………………
KANEMASA PHIL.
POP-UP STORE
Store Date :
6/27(Sat.)〜7/5(Sun.)
Place :
Amanojak. Kitansenju Store
(18-10 Senju Nakai-cho, Adachi-ku, Tokyo)
TEL: 03-4400-2094
Amanojak. Online Store
Event :
We will hold a POP-UP store for the Japanese factory brand
KANEMASA PHIL.
KANEMASA PHIL. is a brand created by a long-established knit manufacturer in Wakayama.
It is a Japanese brand that redefines everyday wear with its unique super high-gauge materials and advanced technical skills.
This POP-UP will feature a wide range of sizes and colors of standard items such as the 46G cut-and-sew series and wool cut-and-sew.
Please take this opportunity to experience the craftsmanship of KANEMASA PHIL.
Price Range:
¥12,100〜¥35,200-
*You can also order or purchase products you saw on social media through mail order. Please feel free to contact us.
……………………………………………………………
This is the first time Amanojak. is introducing this brand, so let's start with a brief overview of the brand!
KANEMASA PHIL.
A brand backed by "Kanemasa Meriyasu Co., Ltd.," a circular knit manufacturer established in 1964.
Having been responsible for the production of various domestic and international brands for many years, their technical capabilities have been highly acclaimed within the industry.
In order to give shape to their own techniques and ideals, the company launched a brand in 2021 with the concept of
「FUTURE CLASSIC /
FUTURE VINTAGE」
The brand is called
“KANEMASA PHIL.”
.
The "PHIL." in the brand name comes from the Greek prefix "Phil," which means "to love."
In an era of accelerating mass production and consumption, they want to create clothing that will be loved and worn for a long time. Such is the philosophy behind the brand.
The biggest feature of KANEMASA PHIL. is, without a doubt,
“material development possible only by Kanemasa.”
.
They were the first in Japan to introduce a machine capable of knitting high-density 36G jacquard fabric, and then modified it in-house.
By combining the high skills of their craftsmen with their uniquely modified machines, they have created original fabrics that are exclusive to Kanemasa.
Today,
"Kanemasa is synonymous with high-gauge knitters"
Their name resonates throughout the industry.
This POP-UP will feature classic items that best showcase the charm and strength of KANEMASA PHIL., such as 46G high-twist cotton, 36G wool, and 22G silk, which are synonymous with the brand.
Instead of flashy designs or seasonal offerings,
we have prepared a lineup that can be described as
“the ultimate in basic wear”
which the brand has refined over a long period.
Here are some of the items that will be available at the POP-UP.
“36G High Twist SS Tee”
Using the brand's unique 36G ultra high-gauge knitting machine, the fabric is knitted tightly to achieve a beautiful surface texture that is distinct from ordinary T-shirts.
It uses original recycled Suvin cotton that has undergone strong twist processing at the yarn stage. This achieves a dry touch while maintaining the smooth, slippery feel characteristic of high-quality cotton.
Furthermore, in addition to the strong twist processing, special processing is applied to both the yarn and fabric, thoroughly removing excess fuzz.
The resulting clear surface texture and high-quality luster are even more striking because it's a simple T-shirt. The silhouette is a loose fit with a moderate amount of room.
It can be worn casually without looking sloppy, and has a natural three-dimensional feel. Before you know it, you'll be reaching for it again and again. It is one of KANEMASA PHIL.'s "ultimate basic wear" offerings.
“46G Cotton Thin Pack Tee”
The PACK TEE has been a long-loved staple of KANEMASA PHIL.
It uses an original plain knit fabric woven to the highest possible density with the brand's unique 46G ultra-high gauge knitting machine.
Using superfine 120-count yarn twisted into a double yarn, it is made from 100% original recycled Suvin cotton.
Its incredible smooth feel and natural luster, combined with a light, airy feel, are its main attractions.
Furthermore, due to the natural unevenness of the yarn itself, it has a profound expression despite being a plain color.
Because it is a simple T-shirt, the quality of the material is directly conveyed.
The silhouette is a moderately modern fit that is easy to wear alone or as an inner layer.
While it doesn't make an excessive statement, the way it fits and its elegant appearance when worn are truly exceptional.
This model also offers a unique blend of practicality with a set of two shirts in the same color and size, and incredible cost performance.
It's not for wearing on special occasions,
but to enrich everyday life.
That's what this item is all about.
“18G Wool Pack Tee /
Wool Pack Tank”
The wool series fully demonstrates KANEMASA PHIL.'s material development capabilities.
Using an 18-gauge old-style knitting machine, unlike the cotton series, it uses original fleece material knitted as loosely as possible.
It uses a specially developed yarn by the brand, which is a Super140's wool wrapped around a nylon core.
While possessing the moisture absorption and deodorizing properties inherent to wool, it also features high stretchability, durability, and anti-pilling properties, making it a unique material.
Furthermore, by applying silky processing, it achieves a smooth feel and elegant luster that is surprising for wool.
Combined with the softness unique to loosely knitted fleece, it offers a light and airy wearing comfort.
With just the right amount of sheerness and a light texture, it can be comfortably worn even in midsummer.
It looks elegant and put-together on its own, and the tank top can be used as an inner layer or as a main piece in the summer.
This item has many fans for its combination of wool's functionality and KANEMASA PHIL.'s exquisite perfection as high-quality everyday wear.
“22G Silk Pack Tee”
This is the brand's classic silk pack T-shirt, packed with material development expertise.
By combining superfine 120-count silk with high-crimp polyester and carefully knitting it on a 22-gauge old-style knitting machine, it achieves a rich, three-dimensional texture.
The surface uses the brand's uniquely developed washable silk. It has the smooth feel and elegant sheen characteristic of silk, yet is easy to care for and can be worn casually as everyday wear.
It also provides moderate crispness, giving it a presence not found in typical silk cut-and-sew.
It's not just soft; the exquisite balance that is characteristic of KANEMASA PHIL. is its charm.
Furthermore, the back side uses high-crimp polyester, which provides excellent shape retention, making it resistant to losing its shape even after repeated washing, and maintaining its beautiful texture for a long time.
The comfort of silk's natural moisture-absorbing and releasing properties, and
the practicality of synthetic fibers for everyday wear.
This garment achieves both at a high level.
It's luxurious, yet
can be worn everyday without fuss.
This is a new kind of silk T-shirt, made possible only by KANEMASA PHIL.
“46G Artisan Shirt”
A garment that embodies KANEMASA PHIL.'s technical prowess and aesthetic sensibility,
and is emblematic of the brand.
As its name suggests, this is an "Artisan" shirt,
created by thoroughly focusing on every detail of the material, sewing, and dyeing.
It's made from a jersey fabric knitted on the brand's unique 46G super high-gauge knitting machine,
using 100% 80/1 recycled Suvin cotton.
Furthermore, by applying a salt shrinking process,
it creates a distinctive crinkled texture and
a rich, nuanced appearance.
At first glance, it looks like a simple shirt,
but up close, the fabric itself has a rich texture,
giving it a unique presence.
After that, garment dyeing and
a special softening process are applied,
maximizing the fabric's inherent drape and sheer quality,
resulting in a light and airy feel.
Combined with the high elasticity unique to high-gauge fabrics,
it offers a comfort level unexpected in a shirt.
Furthermore, the hems, cuffs, and pockets deliberately feature
raw, unfinished edges.
Combined with the gathers applied to the yoke and cuffs,
this adds a moderate handcrafted feel
to the refined appearance of a dress shirt.
The beautiful drape created by the relaxed
box silhouette is also unique to this shirt.
The beauty of tailoring and
the natural expression of the material.
This is a garment where you can enjoy both.
There are other items available, but
we can't introduce all of them, so
please visit our store or online shop during the event.
At first glance, they all appear very simple, but
the surprisingly smooth feel when you put them on,
the supple drape unique to a knitwear manufacturer,
and the high-quality presence that makes a single T-shirt stand out,
I am convinced that these are only possible with KANEMASA PHIL.
For this POP-UP, we intentionally haven't prepared any new or limited edition items.
This event is for you to experience the essence of the KANEMASA PHIL. brand.
"Start with the classics first."
We hope you'll try them on and feel the difference.
And one more thing that I must mention when introducing this brand is the price.
For clothing that is so particular about material development, produces its own fabrics, and carefully sewn in Japan,
I think the pricing is incredibly reasonable.
Especially the PACK TEE series, a set of 2 is ¥13,200 (tax included).
Even the Artisan Shirt is ¥31,900 (tax included).
Because I see various brands every day,
I genuinely feel, "Is this price really for this quality?"
It makes me feel that.
This is by no means a brand that sells on price alone.
While having some of Japan's leading knitting technology and thorough material development behind it,
It maintains an accessible price
for "everyday wear."
I truly believe this is remarkable.
That's why you'll find yourself buying multiple pieces
in different colors and sizes.
It's a brand with many such fans.
There's no doubt that this is a brand
where you'll definitely feel you're getting more than your money's worth.
What do you think??
This might be a bit of a digression, but
I feel that the values demanded of clothing have become increasingly diverse in recent years.
The more you love clothes,
the more you seek strong designs and individuality.
Of course, that appeal exists, and
we pride ourselves on being a shop that excels at delivering items with such appeal.
However, on the other hand,
clothing you want to wear every day.
is surprisingly difficult to achieve.
When considered from that perspective,
truly excellent clothing is surprisingly rare.
Waking up in the morning and
grabbing it without a second thought.
Wearing it on holidays, wearing it for work,
taking it on trips.
And before you know it,
you've washed it and are wearing it again.
Achieving all of this at a high standard is
by no means easy.
KANEMASA PHIL. is a brand that tackles
this challenge head-on,
leveraging its years of cultivated knitting technology.
Please experience its earnest craftsmanship
at our store or online shop.
Our staff sincerely looks forward to your visit.
That's all for now 👋
(staff:YOKOTA)
