A new chapter begins.
Good morning.
Good afternoon.
Good evening.
I'm Yokota from Amanojak.
March, our event month,
is now coming to an end with this final event.
To conclude the event month, we'll be holding a POP-UP for this esteemed brand,
the first of its kind at Amanojak.🔥
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【kolor】
26SS POP-UP
Store Date :
3/28(Sat.)〜4/5(Sun.)
Place :
Amanojak. Sendagi Store
(3-31-12 Sendagi, Bunkyo-ku, Tokyo)
03-5834-7879
Amanojak. Online Store
【Click here for the product lineup】
Event :
kolor was established in 2004 by Junichi Abe.
"Products that achieve the best balance from various perspectives, such as materials, patterns, prices, and timeliness,
and that are complete as a single item"
is the concept behind this Japanese designer brand.
For this event, we have a wide range of items from the 26SS season,
including collection pieces and items exclusive to direct stores.
You can also fully experience the world of kolor through various installations.
On the first day of the event, the 28th, from 3:00 PM to 5:00 PM,
designer Taro Horiuchi will be in attendance.
This is a special opportunity not to be missed.
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I am simply delighted that Amanojak. is able to host its first-ever POP-UP during this milestone 26SS season for the brand.
While the brand is well-known and needs no explanation, I would like to reintroduce it, starting with a brand overview.
kolor
kolor is a designer brand established in Japan in 2004 by Junichi Abe,
whose concept is to create "products that achieve the best balance from various perspectives, such as materials, patterns, prices, and timeliness,
and that are complete as a single item."
Abe is internationally recognized for his innovative use of materials and construction, and his unique style, which fuses sportswear and high fashion, has garnered international acclaim.
Due to his masterful use of materials, he is
referred to as the "Magician of Materials."
Abe also possesses exceptional pattern-making skills, having been in charge of the debut collection of JUNYA WATANABE, a brand also carried at Amanojak.
His expertise allows him to bring together the challenging characteristics of the brand, such as mixing different materials, into a cohesive garment.
While incorporating classic elements such as tailoring and silhouettes, complex layering, and material and color usage, it manages to remain daily wear while elevating it to a high artistic level.
The brand kolor elevates everyday wear to a high level of artistry.
That is the brand kolor.
In 25AW, this great designer, who literally led the Japanese fashion scene with his skill and advanced use of materials, suddenly announced his retirement.
And the one who took over as designer from 26SS is Taro Horiuchi, well-known at Amanojak. for his th.products and TARO HORIUCHI lines.
Mr. Taro Horiuchi.
A designer characterized by sophisticated craftsmanship, particularly in tailoring, having graduated at the top of his class from the Royal Academy of Fine Arts Antwerp in 2007.
While he is the designer of a brand I personally love,
kolor × Taro Horiuchi
I wondered how this chemical reaction would turn out, and after seeing the collection with a mix of anticipation and anxiety, my impression was,
"It's so kolor."
And when I actually saw and tried on the items at the exhibition, I thought,
"It's so Taro-san."
I still vividly remember having completely different impressions.
Now, let's get to the main topic: kolor 26SS.
As briefly mentioned earlier, this season marks a clear turning point for the kolor brand.
Junichi Abe → Taro Horiuchi.
The DNA of the kolor brand was surely inherited, yet it underwent a definite transformation.
The theme for kolor 26SS is
"time travel chic humor the hours the waves"
This season, inspired by the ever-changing flow of "time,"
it presents a new "current" balance by combining contrasting elements of classic and modern.
And what was distinctive about this season was its
"lightness."
kolor, known for its structured aesthetic, added contrasting elements such as airy silhouettes that embrace the air.
As a result, this season exudes a strong sense of "ease" and "movement" that was not present in previous kolor collections.
Coats made of light materials sway as if catching the wind, and voluminous wide pants appear light and effortless, without any sense of heaviness.
It is also impressive how "lightness" has been incorporated into the way clothes are worn and perceived, such as outerwear designed to be draped over the shoulder with shoulder straps.
"lightness"
is integrated.
However, kolor doesn't stop there.
While maintaining lightness, the brand's core constructive nature is firmly retained.
This season, what we want to focus on again is kolor's iconic piece:
Tailoring
Rules and quality in tailoring have a certain standard, a kind of "correct answer," yet it's difficult to imagine daily use and hard to break away from.
Against this, kolor has consistently combined various contexts such as sports and military, thereby creating its distinctive "kolor-ness."
the essence of kolor.
And Mr. Horiuchi's kolor is about
"outdoor"
By combining these, it presents a new balance and details that are unlike anything kolor has offered before.
It manages to make combinations that would ordinarily be impossible work.
I believe this "discrepancy and incongruity" is kolor's humor, and the exquisite pattern-making that brings it all together is what defines the brand kolor.
Pieces boldly combining bomber jackets and tailoring,
Furthermore, by layering functional details such as pouches and pockets, a three-dimensional and intricate structure is created.
Light yet intricately crafted.
This balance is a major feature of this season.
And the color palette also symbolizes this balance.
By inserting strong accents like neon and metallic against calm base colors such as khaki, gray, and navy,
it appears harmonious at first glance, yet a sense of incongruity remains.
This "control of incongruity" might just be the true essence of Taro Horiuchi's kolor.
Despite combining various elements, it ultimately manages to form a cohesive garment.
This is undoubtedly thanks to exceptional pattern-making skills and an unparalleled sense of balance.
That is why,
While it looks like "kolor,"
it feels "new" when worn.
This was a very contradictory impression.
It's not just about visual impact; by actually wearing it, you can feel that the designer has changed.
"Completeness with the experience included"
I believe this is the biggest charm of the 26SS collection.
And to further enhance the satisfaction of that experience, we have prepared a special installation for this POP-UP.
Thanks to the efforts of the kolor team, who are always incredibly supportive, you will be able to experience the brand kolor with an exceptionally high intensity.
With the impressive blue carpet of the direct store,
transparent kolor logo,
and iPads provided,
you can watch the runway show, and there are other installations still being adjusted...
Please look forward to the full picture on the day.
The scale of the installation is such that it's
worth seeing even just for that!
In addition, not only will there be more variations
available exclusively at the POP-UP,
Exclusive direct-to-consumer items
are also specially prepared.
Items from the Champion collaboration,
umbrellas and wallets, etc.
We have also specially prepared items that will
never be sold outside of our directly managed stores and official online store.
And what's more,
on the 28th, the first day of the POP-UP,
New designer Taro Horiuchi will be in store.
He will be there from 3:00 PM to 5:00 PM,
a two-hour period that will be truly special,
so please do come during this time.
I got excited while writing about such amazing content, lol.
How was it?
If you've read this far
and are even a little interested,
please come to the store at least once.
A season marking a turning point for the brand,
a highly refined collection,
an installation meticulously crafted to fill the space,
and the designer himself present in the store.
Each of these alone is special, but it's safe to say
that an opportunity like this, where they all come together, won't happen again.
This is more than just a POP-UP;
it's designed to be an experience in itself.
It's a time to not just look at clothes, but to
fully experience the brand kolor.
And if even one thing catches your eye during that time,
I'd be thrilled.
I hope you'll cherish that intuition and excitement.
Because that, I believe,
is the appeal of kolor's clothing.
In content that is fitting for the culmination of our event month,
and truly rich and special, the entire staff,
along with the designer, eagerly awaits your visit.
That's all for now! 👋
(staff:YOKOTA)
All event items are now available on our online store!
[Click here for a list of products]
