Wear Art.
Good morning.
Good afternoon.
Good evening.
This is Yokota from Amanojak.
This month, we've been holding events to coincide with Golden Week, such as the KAMIYA 26SS POP-UP and the longest-running
EYEWEAR SUMMIT 2026
which runs until this weekend. We're delighted to have had so many customers visit.
Thank you very much!
Immediately after, the Sendagi store will be hosting a POP-UP for a brand that we are introducing to you for the very first time!
Here it is.
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RboW POP-UP STORE
Store Date :
May 23rd (Sat.) ~ May 31st (Sun.)
Place :
Amanojak. Sendagi Store
(3-31-12 Sendagi, Bunkyo-ku, Tokyo)
03-5834-7879
Amanojak. Online Store
【Click here for item lineup】
Event :
We will be holding a POP-UP for
the fragrance and lifestyle brand
RboW from Seoul, Korea.
RboW proposes
fragrances and beauty items
as "art that blends into everyday life."
Launched in 2020 by
art director Kim So-hyun,
the brand creates an experience of
self-expression through scent, design, and texture.
This POP-UP will feature
perfumes, body washes,
body lotions, incense sticks,
candles, hair perfume mists,
and hand creams.
Price Range:
¥2,750〜¥9,000-
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Since this is the first POP-UP for this brand,
let's start with an overview of the brand.
RboW
RboW (Arbow) is
"adding art to everyday life"
a lifestyle brand from Seoul, Korea,
that expresses sensibility
through fragrances and beauty items.
Kim So-hyun, who has worked as an art director
for over 10 years,
"What if we could incorporate
a more artistic experience into the products we use every day?"
The brand was launched in 2020 with this idea.
With meticulous attention to detail in
scent, texture, and packaging design,
the brand elevates the act of using the product
into an experience of self-reflection.
The brand name "RboW" means
"rainbow,"
"We want to be a memorable presence,
a beautiful coincidence that moves the heart,
just like the moment you unexpectedly encounter a rainbow."
This wish is embedded in the name.
Currently, the brand offers fragrances and body care products,
as well as objects that blend into any space.
It is a brand where you can feel the high aesthetic sense unique to Korea,
combining quiet sensibility and an artistic appearance.
The essence of RboW's world is symbolized by
the fragrance collection.
RboW considers perfumes not just as perfumes, but as
art pieces that capture the ambiance, sensibility, and moments
that emerge when you wear a scent.
"CASE STUDY
EAU DE PERFUME"
is how they define it.
From this fragrance collection,
we will introduce each staff member's recommended scent.
First, Ohtsu's recommendation:
O.A.C
"A scent like dense smoke rising,
drifting through an atelier door
dewy with the morning."
This is O.A.C, one of the brand's most popular scents.
O.A.C.
Easily discernible notes include
patchouli, amyris, and cardamom.
Based on the softness of amyris and
the airy spiciness of cardamom,
this is a profound fragrance
where smoky, mature vetiver
and exotic, incense-like, aged wood patchouli intertwine.
It is a scent that exudes the intelligence and gentleness
of a discerning adult, so please take this opportunity to experience it.
Next, Catherine and Hirokawa's recommendation:
ATELIER CHAI
"A mysterious scent contained in
the gentle evening breeze."
Described as such, the easily discernible notes are
clove, vanilla, and patchouli.
Based on the spicy warmth of clove and turmeric,
the freshness of bergamot intertwines with
the subtle sweetness of cinnamon and tonka beans,
culminating in the profound patchouli and
soft vanilla lingering at the end, making this
a mysterious and oriental scent.
Koyama's recommendation:
BLACK WOOD
"A wisp of smoke rising from
a pile of extinguished firewood."
This scent is described as such,
with discernible notes of
cypress, rose, and olibanum.
Beginning with the subtle freshness of
bergamot and lemon,
it transforms into a profound scent
that evokes allure amidst stillness,
as the mystical aromas of rose, cypress, and myrrh
intertwine with the depth of leather, sandalwood, vetiver, and patchouli.
It's a scent that embodies the RboW ambiance, offering a smoky quality reminiscent of a campfire's lingering scent,
yet also conveying a sense of intelligence and refinement.
Finally, Yokota's recommendation:
SANTAL BLUE
"A gentle scent in the stillness of fresh greenery."
This is how it's described, and the easily discernible notes are
pear, freesia, and musk.
The refreshing scent of bergamot intertwines with
the soft sweetness of ambrette,
gradually spreading into creamy sandalwood,
transforming into a calm and profound atmosphere.
With a comfortable lingering woody scent
of vetiver, cashmeran, and ambrox,
it is a natural and sophisticated fragrance that
allows you to relax while exuding a quiet elegance.
What all these scents have in common is that they don't just aim for
a simple "good smell," but rather express
ambiance, scenery, and sensibility itself as a fragrance.
Therefore, while possessing a unique presence
unmatched by other brands,
the fragrance is never too strong,
achieving an exquisite balance that
naturally blends into everyday life.
What makes RboW so appealing is its incredible cost performance,
with all items under 10,000 yen, despite
its dedication to worldview, ingredients, and perfection.
Personally, I don't particularly like the term "cost performance,"
but I felt compelled to mention it because it's truly remarkable, haha.
Furthermore, for those who are not fond of perfumes,
this POP-UP also offers
hair perfume mist.
This hair mist subtly perfumes your hair
while providing conditioning effects.
It gives natural moisture and shine, making hair smooth and manageable.
The airy feel is also a strong recommendation! 🙆
Furthermore, our hand & body wash
uses rare black bamboo leaf extract,
known for its antioxidant properties, to soothe the skin,
and contains fermented rice filtrate to help moisturize the skin.
Hand & Body Wash.
Similarly, our hand & body lotion
uses rare black bamboo leaf extract to soothe the skin
and support a vibrant complexion.
Hand & Body Lotion.
Our Hand & Nail Cream
protects hands and nails with olive extract and macadamia nut oil,
keeping them healthy, and moisturizes with a soft, velvety texture.
Hand & Nail Cream.
Our incense sticks
are made only from natural ingredients like natural fragrances and charcoal,
producing little smoke.
Incense Sticks.
While adding color to daily life as an art object,
our candles, made with vegetable soy wax,
gently illuminate the surroundings,
harmonizing with the space and natural environment to create a warm atmosphere.
Everything we have prepared this time is within the range of
¥2,750〜¥9,000-
I must mention the incredible cost performance as well.
So please feel free to visit our store.
And also,
for a limited time during this POP-UP,
all purchasers at the Sendagi store will receive
1. A special logo-printed shopper bag
2. An original EVA material pouch
Please note that items are sold on a first-come, first-served basis and will be available only while supplies last.
Thank you for your understanding.
Don't miss this opportunity to experience the RboW brand with all your senses.
How was it?
Just like clothes,
fragrance also reflects a person's atmosphere and sensibility.
I believe this POP-UP for RboW will be an experience where you don't just choose a "nice scent,"
but rather discover an atmosphere or scene that suits you.
By actually trying out the scents,
you'll surely be able to feel the unique depth and lingering notes of RboW,
as well as how they change on your skin.
This brand has a very high affinity with Amanojak.'s clothing,
so it's an event we highly recommend experiencing, not only for those who usually wear fragrances,
but also for those who haven't been very familiar with scents before.
Please come and enjoy the world of RboW at our store.
Our entire staff looks forward to your visit.
Well then, goodbye 👋
(staff: YOKOTA)
