Experience the Beauty of Strength
Good morning.
Hello.
Good evening.
This is Yokota from Amanojak.!
It's already the end of the year, and
I'm a little flustered, but...
This month, we're holding a POP-UP for
a special jewelry brand that all the Amanojak. store staff
have bought and worn, and
that our muse, Catherine, in particular, can't get enough of.😎
Here it is!
……………………………………………………………
Title :
【RIEFE JEWELLERY】POP UP STORE
Store Date :
12/6(Sat.)〜12/14(Sun.)
Place :
Amanojak. Sendagi store
(3-31-12 Sendagi, Bunkyo-ku, Tokyo)
TEL: 03-5834-7879
Event :
A pop-up event for the Japanese jewelry brand, designed by Rie Harui,
【RIEFE JEWELLERY】
will be held at Amanojak. Sendagi.
Over 100 pieces of jewelry will be displayed and sold.
In addition, size orders and
custom orders for metal and stones will also be accepted.
Furthermore, this time, the brand has provided a
"jewelry box"
as a Christmas gift novelty.
It will be given to
5 lucky winners selected by lottery
from all purchasers.
※For orders, the delivery time will be from 1.5 months.
※Size orders require full payment upfront.
※Custom orders also require full payment upfront.
Price Range :
¥40,000 〜 ¥2,750,000
Item Category :
Ring , Bracelet , pierce , Ear Cuff , Necklace
Material (BASE) :
Silver 925 , 10K Gold(Yellow , White , Pink , Black)
18K Gold, Platinum
Material (STONE) :
Diamond , Blue sapphire,Ruby, Lapis Lazuli , Malachite ,
Quartz , Onyx , Spinel , Amethyst , etc…
……………………………………………………………
This will be Amanojak.'s third POP-UP event,
and each time it has steadily gained more fans.
【RIEFE JEWELLERY】
Many of our regular customers are looking forward to it,
but first, let's give a brief overview of the brand.
【RIEFE JEWELLERY】
A Japanese jewelry brand launched in 2018
by Rie Harui.
The concept is
“Beauty of Strength –
The beauty of strength”
Committed to "Japan-made,"
the brand offers jewelry that embodies quiet strength and elegance,
combining delicate craftsmanship with Harui's refined yet powerful designs.
Designer Rie Harui moved to LA at the age of 17, where she spent her formative years
immersed in rave, punk, and skate culture—
so-called underground cultures.
Later, she apprenticed under Guillaume Pajolec, one of the original founding members of CHROME HEARTS,
Guillaume Pajolec,
where she learned wax carving and continued to explore and refine her expressions.
She also obtained the professional gemology qualification of
GIA Graduate Gemologist (GG)
.
Afterward, she moved to Paris, France, and studied traditional jewelry techniques and knowledge at
LA HAUTE ECOLE DE JOAILLERIE.
After returning to Japan, she was selected as the creative director for Yohji Yamamoto's jewelry collection,
Yohji Yamamoto, a leading Japanese fashion brand that Amanojak. began carrying last season.
Yohji Yamamoto by RIEFE
She is a highly accomplished professional with a solid background and refined aesthetic sense. She wields her creative power not only in Japan but also worldwide.
With a reliable and proven background,
a sharpened sense of aesthetics, and
unrestricted creativity as her weapons,
she has been demonstrating her expertise
not only in Japan but also worldwide.
The term "fine jewelry" is often casually used
by various accessory brands,
but it originally refers to
genuine, high-quality jewelry
made with valuable precious metals like 10k or 18k gold and platinum,
and carefully selected natural gemstones, through intricate craftsmanship.
Among these, RIEFE goes beyond merely "fine."
From material selection and stone quality to intricate sculpting
and the beauty of the finishing, every step is uncompromising.
In fact, its standards far exceed
those of typical fine jewelry.
Therefore, RIEFE is a brand with a quality level comparable to
the so-called "Big Five" jewelers
like Cartier, Tiffany, and Harry Winston,
which are classified as the even higher grade of
"high jewelry."
It is an extremely rare and intrinsically valuable brand
that achieves this while being a Japanese brand.
This is not an exaggeration;
when you actually hold RIEFE jewelry in your hands,
the persuasive power emanating from the item
quietly confirms it.
The reason RIEFE's jewelry is special
is not just because of its high technical skill or good materials.
The underground culture that Harui has been immersed in since her teens,
the punk spirit, the euphoria of raves,
wax carving directly taught by Guillaume,
her knowledge as a Graduate Gemologist,
and the traditional techniques she learned in Europe.
All of it blends together within her,
“A pristine and powerful crystallization of beauty
where culture and technology intersect”
It is expressed as such, and we feel it is special and unique,
which is why Amanojak. regularly holds POP-UPs.
And at this POP-UP,
the latest collection,
”Embrace - Acceptance”
will also be available in a comprehensive collection.
For the first time for RIEFE,
"pearls"
are introduced as a material, and
the quiet process of pearl formation
―Enveloping foreign matter,
transforming its shape,
and undergoing a metamorphosis to embody strength and refinement―
is expressed by overlapping it with the beauty of human growth.
The hexagonal forms found in nature
(crystal structures, honeycomb structures, snowflakes, etc.)
are reconstructed, and designs featuring Akoya pearls
symbolize the inner quietness and strength
cultivated through "acceptance."
Designer Harui says,
"The beauty of evolution seen in the process of pearl formation
resonates with the human journey of growth,
accepting change and transformation.
It is like a mirror reflecting that."
she says.
This work embodies her words,
a unique collection imbued with RIEFE's distinct spirituality
and nature-derived mysticism.
How was it?
RIEFE is a brand that fascinates us staff
every time we hold a POP-UP,
and I myself plan to order a memorial ring at this POP-UP.
I can confidently say that it is a brand that exudes such special charm, and we are proud to present it to you.
At this POP-UP, you'll find an overwhelming variety of
over 100 items that fully embody the world of RIEFE.
Rings, necklaces,
bangles, ear cuffs -
all of them transcend the category of "jewelry" and possess a quality that makes them a true "art."
Rare, one-of-a-kind pieces not usually found in stores, and
custom orders for metal and stones
are also unique to this POP-UP.
When you see it in person,
you'll surely be captivated by its intricate craftsmanship,
the persuasive power of its materials,
and the "quiet strength"
imbued with Harui's philosophy.
Please take this opportunity to
see and touch it with your own eyes and hands.
On December 6th-7th, designer Harui will also be present,
providing a special opportunity to speak with her directly.
In addition, the brand has provided a
"jewelry box"
as a Christmas gift novelty.
It will be given as a gift to
5 lucky winners selected by lottery from all purchasers.
The actual item will be in the store.
Please consider it at this opportunity.
At Amanojak. Sendagi,
you'll find your own
"The beauty of strength"
An experience to discover.
We, the staff, along with the designer,
sincerely look forward to your visit.
That's all for now 👋
(STAFF:YOKOTA)
