Maison MIHARA YASUHIRO
Good morning.
Good afternoon.
Good evening.
This is Yokota from Amanojak!
The event to be held at the Kitasenju store this weekend
"Clothes that embody memories, etched by artisan craftsmanship"
kiminori morishita
Launch Event
We've published a blog about it, but have you had a chance to read it yet?
It's a valuable event where you can witness the current state of a legend who has made a name for himself in the history of global fashion, so I hope you'll enjoy it 🙏
And from this weekend, we'll also be holding an event at the Sendagi store 😎
Here it is!!!!
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【Maison MIHARA YASUHIRO】
25AW POP-UP
Store Date :
2025/9/12(Fri.)〜2025/9/21(Sun.)
Place :
Amanojak. Sendagi Store
(3-31-12 Sendagi, Bunkyo-ku, Tokyo)
(03-5834-7879)
Event :
Maison MIHARA YASUHIRO is a leading Japanese designer brand founded in 1996 by designer Yasuhiro Mihara under his own name.
The brand, which originated from shoe making, boasts high creativity and its iconic sculpted sneakers, unique and playful apparel, and bags continue to impress fashion geeks around the world.
Please enjoy the unique world view of Maison MIHARA YASUHIRO at this event.
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This season, we're holding it again
Maison MIHARA YASUHIRO
POP-UP STORE🔥
This will be the third time we've held it, and I'm thrilled that it's become a regular event that receives a great response every time!
It's a world-renowned Japanese designer brand, but somehow I don't know much about it...
For those who feel that way, I'll give a brief overview,
plus
with a slightly different approach than usual, I'll introduce the brand while focusing on the designer!
Maison MIHARA YASUHIRO
The brand is run by Japan's leading designer,
Yasuhiro Mihara
and surprisingly, his career started with "shoes."
In the mid-1990s, Mihara, then unknown, hand-made each pair of sneakers, sculpting them like clay.
In an era when mass-produced goods were commonplace, he established his own unique style, incorporating "distortion" and "fluctuation" as design elements.
He quickly gained attention, and his name spread rapidly through collaborations with global sports brands.
In 1997, he launched his eponymous brand
【MIHARA YASUHIRO】
He expanded his sculptural sensibility cultivated through footwear, and his overflowing playfulness, to apparel and bags.
Dress and street,
classic and grunge.
He incorporated contradictory elements into a single item.
The sense of "paradox," which is deeply related to the 25AW season theme, was already present at this time.
In 2004, he made a striking debut at Milan Collection, and since then has been active on global stages such as Paris and London.
Currently, he has stores both domestically and internationally, and as a fashion brand that includes not only shoes but also unique and playful apparel and bags, he continues to impress fashion geeks around the world.
I bet many people didn't know he started his career as a shoe maker, right?
Now that we've reviewed the designer and the brand, let's talk about the main topic: the 25AW season theme and items!
The 25AW season theme is
“A Little Paradox Part Six”
The brand's core identity, built over approximately 30 years, is re-presented through paradoxical methods.
Past and present,
tradition and change,
dress and casual
Designs that incorporate conflicting elements can be seen throughout.
It is also characterized by the fact that its unique designs are made convincing by being underpinned by skilled techniques, and are supported by a wide range of ages and genders.
Classic and street,
practicality and playfulness.
By coexisting conflicting elements, the unique atmosphere characteristic of MIHARA YASUHIRO is completed.
For this POP-UP, I've personally prepared items that particularly evoke the brand's essence 🫶
What we put particular effort into preparing this time is
the sticker series✨
We have a huge selection, mainly those used in the collection 😎
These are truly recommended 🫶
The classic layered series, which was also used in the collection look, includes
TRIPLE LAYERED COATS and
easy-to-wear zip-up hoodies.
The vegan leather jacket set-up used in the collection is also available in black!
The texture and sizing are both excellent...
Furthermore, we've restocked the stadium jacket that sold out quickly at our store 🫶
It might be first come, first served...
What's more, for this POP-UP, we've prepared a wide range of women's items 🙇♂️
We have oversized hoodies, and for those who like the trendy fur material, which is released by many brands, but might find it a bit too glamorous and not wear it often, we recommend a long-pile boa cardigan and more!
To top it off, we have a wider selection of sneakers, a signature item of Maison MIHARA YASUHIRO.
Of course, the classic ones are available.
Some of the new sneakers haven't even been released on the official online store yet...
How was it?
Including items I couldn't introduce, there are over 60 types, so you can fully experience the world of Maison MIHARA YASUHIRO 😎
Please take this opportunity to
experience the "paradoxical" world of Maison MIHARA YASUHIRO with your whole body ✨
"A bit unusual" but "incredibly cool."
You're sure to be captivated by such unique designs 🔥
This POP-UP welcomes sneaker enthusiasts, those looking for apparel, and of course, anyone who is "just curious!" 😎
I think you'll enjoy it like a small festival 🙌
Please visit Amanojak. Sendagi store this weekend.
All the staff look forward to seeing you!!
Well then, excuse me 👋
(STAFF:YOKOTA)
