Gender-Crossing Beauty
Good morning.
Good afternoon.
Good evening.
I'm Yokota from Amanojak.!
This is my fifth blog post this month,
Wow, I wrote a lot this month, lol.
And I'm looking back on how many events we held, lol.
At the Kitasenju store, we are currently holding
However, the last event of this month
will be held at the Sendagi store 😎
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【VIVIANO】
MENS (UNISEX) COLLECTION
26SS ORDER MEETING
Store Date :
8/29(Fri.)〜9/1(Mon.)
Place :
Amanojak. Sendagi Store
(3-31-12 Sendagi, Bunkyo-ku, Tokyo)
03-5834-7879
Amanojak. Online Store
【Click here for item lineup】
Event :
VIVIANO, an emerging brand that established "VIVIANNO SUE" in 2015 and
changed its brand name to VIVIANO in 2020,
will launch its men's collection from the 2025SS season.
Vivianno Sue, who was born in China, grew up in the US, and graduated from
Bunka Fashion Graduate University in Japan, is the designer.
At this event, we will host an order reception for the
26SS season men's (unisex) collection with a full lineup.
Orders are also accepted at our online store.
【Click here for item lineup】
*Orders require full advance payment..
*There is a limit to the production quantity of ordered items.
Items may sell out before the POP UP ends.
Thank you for your understanding.
*Delivery of ordered items varies by item.
Delivery is scheduled for February to March 2026, but
delivery may be delayed due to production delays, etc.
Thank you for your understanding.
*Items seen on social media, etc., can also be
ordered via mail order by inquiry.
Please feel free to contact us.
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If I were to speak for all of you, I'm sure you'd say,
"VIVIANO, that's unexpected."
I think.
If I may be so bold,
even if you are very passionate about fashion,
many men might not be familiar with this brand, right?
So I'd like to introduce the brand from its history!
【What is VIVIANO??】
Tokyo-based fashion brand
VIVIANO was established in 2015 by
designer Viviano Sue.
Born in China, raised in America, and after graduating from
Bunka Fashion Graduate University in Japan, the designer settled in Tokyo.
Leveraging their multicultural background,
the collection, which merges avant-garde with
elegance and drama, boasts a cult following.
Initially launched as "Viviano Sue," the brand name was updated to "VIVIANO" from the
Autumn/Winter 2020 collection.
Since then, it has garnered attention as one of the
leading brands in Tokyo Collection,
In 2022, it received the
"TOKYO FASHION AWARD".
The brand continues to share its unique world view not only in Japan but also globally.
The brand concept is
"Chaos in shimmer through the veil of order ―
Chaos shimmering through the veil of order"
Patterns that correctly and deeply understand the history of clothing,
and support it as a strong foundation.
Overlaid with delicate and unrestrained decorations like tulle, ruffles, and frills,
this is the brand VIVIANO.
The brand's foundation lies in the aesthetic
"finding order within chaos"
aesthetic.
This gives it a unique presence among countless brands,
Dramatic,
art-piece like,
yet real-world clothing.
It exudes a unique presence.
And this time, we will be holding a pre-order event for
VIVIANO's men's collection,
which started from the 25SS season.
To put it simply, it's the brand's philosophy:
"Sweetness (ruffles/tulle)
×
Structure (tailoring)"
optimized for the male body,
without always being oversized.
Rather than erasing the boundaries between masculine and feminine,
it's more like they melt or merge.
That's what it feels like.
"Beauty that transcends gender"
is expressed.
The season theme for 26SS is
「Sfumtate」
which means "to blur" in Italian.
A collection that pursues a new balance by deliberately blurring the boundaries
between casual and formal, men's and women's, and toughness and delicacy.
The symbolic detail of the 26SS season is
"Western"
It combines sharp yokes and tailoring,
which are masculine elements,
with VIVIANO's characteristic feminine nuances like lace and tulle,
incorporating them into a masculine aesthetic.
In addition, the rose, a symbolic motif of the brand, is blue,
along with large ribbons and bijoux,
incorporating eye-catching and cute details,
adding delicate elegance to a collection
composed of cool dark tones.
Furthermore, the men's collection places a greater emphasis on materials.
The wool used for tailoring, etc., is
wool from Bishu, Aichi Prefecture,
highly acclaimed worldwide, forming the foundation to make the wearer and decorations more beautiful.
For denim jackets and pants, we use
high-quality denim woven in Okayama,
the "denim sanctuary" that Japan boasts to the world.
Some items are further product-washed after being decorated,
creating shadows that express VIVIANO's characteristic
shimmering chaos.
In VIVIANO's men's collection,
rather than simply applying the light and gorgeous femininity
of the main line to men's wear,
VIVIANO redefines
femininity in men's wear.
It's not just decoration,
but a reflection of individuality in clothing.
It proposes new menswear for us living in the modern age,
where the concept of gender has dissolved.
How was it?
VIVIANO's men's collection reflects the designer's
own upbringing, having traveled through three countries
to reach where they are today, resulting in a multifaceted
and diverse experience coupled with delicate sensibility.
In addition to this, it reflects the social trend of gender diversity,
making it what I believe to be the most contemporary and free collection today.
I believe this is the most contemporary and free collection.
Although it will only be available at POP-UPs,
we were captivated by its quality and worldview,
and we wanted to share that world with everyone!
That's why we decided to hold a full-lineup order reception.
I sincerely hope you'll take the opportunity to see it once
and try it on.
And what's more!
All the items from this event are also available
on our online store!
You can also place an order through our online store,
so if you are unable to visit our physical store,
please make use of this option.
"Beauty that transcends gender"
We, the staff, are also looking forward to the
dense four days where you can fully enjoy
the "beauty that transcends gender",
and we await your visit to the store 🙇♂️
Well then, excuse me! 👋
(staff:YOKOTA)
